Color is the most exciting thing in the world. It has a unique place in Advertising , it is one of the important element too. Customers do connect with the color of the brand with emotional level. It's very easy to simply pick your favorite color and move forward with your design. Color is important to communicate your message because it drawn attention, set the tone of your message, you can identify and relate with particular color which we can just identify the brand by its color itself. Before Branding & Advertising, Agencies think about the color, by selections an appropriate color. An Advert can send out a powerful message to the viewers.
93% of consumers say the appearance of the product is a key factor in their decision to purchase. Color triggers the initial emotional reaction of the consumer & help generate first impression of a product. It affects buying behavior certain two colors can evoke different emotions. For Example: Warm colors like red & orange can relate to love and excitement and cool colors like blue & purple can give the feeling of trust & strength.
Below are some of the most popular colors used in advertising, along with some situations when they might be use.
Most popular color in advertising. It creates the impression of ice , so it can be used for frozen food . Even blue color stands for honesty, trust so in corporate or in bank, insurance company use blue color.
Second preferred color is red which signify action. It evokes strong emotions. Red color also connects with excitement, courage and its use for Fashion.
It's a most dynamic & energetic color. This color is mostly used in modern advertising to stand out from the crowd. We can call orange color as eye-catchy with a friendly nature. Because it emulates the color of the sun.
Green color is soothing & usually conveys health & growth. Green packaging is found in many natural & organic products. It symbols freshness.
Yellow is bright reminiscent of the sun and full of energy. It also signifiesplayful, happiness. This color is used in food, cosmetics & even it is ideal choice for advertising children activity.
This color are very effectively use in advertising. This color signify the serious, trustworthy emotions.
Colors are very wonderful thing & than can lightup our lives, colors also make us smile, calm, excited. But using it correctly in advertising is important to target the audience with emotions. Advert should know to choose right color to make the right service. Select two to three key colors & your message will sustain easier & longer in the minds of you audience.