"The future is digital" – words we have unanimously heard since donkey's years, right? But, really, look how far we've come since at least a decade! Technological developments are happening left, right & center and working in the same space, these developments impact everyone from small stalls to entreprenaurs.
We are in the era where anything and everything is on a single touch. 2018 is sure to keep us on our toes. Let’s have a look at what to expect in the coming year.
Facebook Watch will be at the forefront of this, thanks to the shareable quality of the platform. Facebook Watch is an on-demand video service operated by Facebook that offers personalized recommendations like what to watch and the relatablity that it provides us. It has a wider reach and specifications on the bases of age, location, gender etc as well as categorized content bundles depending on factors such as popularity and social media engagement. The platform has both short-form and long-form entertainment.
Instagram's constant slew of updates and features keep things fun and interesting and continually make users play 'catch up' with them. However, come 2018, the bar will be raised even higher as Instagram has become most essential platform for brands to reach their consumers.
Snapchat's doors to advertising in India have finally opened and it's clearly going to be an exciting change of events for marketers. Although currently only Snap Ads are open to the Indian marketers, we will soon see advertising through filters and lenses too. Snapchat will reward creators and empower them to share more of their creative sides on the platform and build businesses with their creativity.
Mobile Browsing are used majorly than the desktop browzing the old traditional method. Google identified the trend towards mobile browsing several years ago and has since accelerated the shift with changes to its search favouring mobile. It began ranking sites within its search index. In 2018, Google's AMP project will witness significant importance and see some drastic changes. For those of you who don’t know, AMP stands for Accelerated Mobile Pages, a Google-backed project designed for any publisher to have pages load quickly on mobile devices.
It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences. Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018. Influencers now have access to equipment and resources that were once only available to professionals. Therefore, influencers will raise their bars and begin to generate content with high production values for their growing markets and audiences.
2018 is going to be a fun year for the changes in platforms and technology will continue to keep us on our toes!